The Hershey Company did not incorporate media advertising for its products until the company was over 75 years old. Even though Hershey Chocolate Company did not advertise in newspapers, magazines or on the radio, it made use of a variety of advertising techniques. Milton Hershey made use of store windows, counters and posters in trains and trolleys. His packaging also promoted his products. Check out some of these examples of early Hershey slogans:
Beginning with the first Hershey Chocolate products, packaging carried advertising slogans such as “More Sustaining than Meat” and “A Sweet to Eat.”
Later bar wrappers included advertisements for Hershey’s Cocoa.
During the Hershey Chocolate Company’s early years, it inserted specially sized postcards in standard size Hershey’s Milk Chocolate bars. These postcards featured scenes from the chocolate factory , dairy farms that supplied much of the milk used to produce milk chocolate and also images of the community’s recreational facilities. Other Hershey Chocolate “bar cards” can been seen on the Hershey Community Archives website.
Hershey Chocolate Company made effective use of displays in store windows, counters and aisles: